UX case studies from first interview to final screen

Two products, start to finish: what users struggled with, what we changed and why. Research, flows, wireframes and final screens.

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Healthcare · Web app

mCare

Fewer clicks between a doctor and their patient.

Problem: Doctors at urgent-care centres lost up to 40% of their day to notes spread across too many screens.
What we did: Interviewed the client and clinical experts, shadowed doctors at work and mapped a full consultation. Then put the visit summary and notes into one flow, with AI-assisted note-taking.
Result: One continuous flow in place of a fragmented, multi-click one.

Read the mCare case study

Retail · Mobile app

Luxe

Premium sneakers, without the size guesswork.

Problem: Shoppers gave up over size doubts, long checkouts and no way to track delivery.
What we did: Interviewed sneaker buyers, studied app-store reviews of Nike, Myntra, AJIO and SuperKicks, and benchmarked their flows. The design leads with multi-angle photos, a clear size guide, a shorter checkout and live tracking.
Targets: 30% fewer abandoned checkouts and 40% faster product discovery.

Read the Luxe case study

Designed for the people who use it.

Not the people who approve it. Both projects above started by watching real users, before we drew a single screen.

Research shapes the flows. Flows shape the wireframes. Only then do we design the interface, and every screen ships with specs, states and edge cases your engineers can build from.

How our UX/UI design works · Design outsourcing for software teams

Product teams we’ve designed for

30+ product clients across the globe, from start-ups to global brands.

Idea → launch

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