Healthcare · Web app
mCare
Fewer clicks between a doctor and their patient.
Read the mCare case studyLuxe: premium footwear, without the size guesswork
A mobile commerce app for premium sneakers. One place to discover, compare and buy with confidence.
The brief
One place for premium sneakers
Sneaker buyers jump between brand apps and big marketplaces to find one pair.
Luxe brings premium footwear from many brands into one curated app. People can discover new drops, compare them side by side and buy knowing the pair will fit.
The challenge
Why people give up on buying shoes online
- They can’t tell which size to pick.
- Photos are few and descriptions are vague.
- Checkout is slow or confusing.
- They don’t trust the quality or the delivery.
- Once they’ve paid, they can’t track the order.
Our goal: remove the friction at every step, from browsing to delivery.
How we worked
Five steps, users first
Empathise
Learn who buys sneakers online and what stops them.
Define
Turn what we learned into one clear problem.
Ideate
Sketch many ways to solve it, then pick the strongest.
Prototype
Build screens people can tap through.
Test
Put the prototype in front of users and refine it.
Research
What sneaker buyers told us
Three sources:
- One-to-one interviews with sneaker buyers
- App-store reviews of Nike, Myntra, AJIO and SuperKicks
- A benchmark of their flows, product pages and checkouts
Insight 1
Size is the biggest barrier
UK, US and EU sizes confuse people, and each brand fits differently. Buyers fear the hassle of a return.
Insight 2
People need to see the shoe
Photos from every angle, clean backgrounds and each colour variant reduce doubt.
Insight 3
Checkout is where they drop off
Repeated fields, too many steps and unclear totals and delivery dates.
Insight 4
Tracking builds trust
Buyers want live updates from payment to their door.
Competitors
Where the big apps fall short
Every app covers the basics. None lets you choose how your order is delivered, and none ships free.
Adidas and Converse sell only their own shoes. That gap shaped Luxe: many brands in one app, with clear delivery choices.
| Feature | Nike | Adidas | Puma | Reebok | Converse |
|---|---|---|---|---|---|
| Account creation | Yes | Yes | Yes | Yes | Yes |
| Categories | Yes | Yes | Yes | Yes | Yes |
| Search | Yes | Yes | Yes | Yes | Yes |
| Sort | Yes | Yes | Yes | Yes | Yes |
| Trending | Yes | Yes | Yes | Yes | Yes |
| Sales | Yes | Yes | Yes | Yes | Yes |
| Product photos | Yes | Yes | Yes | Yes | Yes |
| Product description | Yes | Yes | Yes | Yes | Yes |
| Size guide | Yes | Yes | Yes | Yes | Yes |
| Many brands | Yes | No | Yes | Yes | No |
| Easy checkout | Yes | Yes | Yes | Yes | Yes |
| Delivery options | No | No | No | No | No |
| Free shipping | No | No | No | No | No |
| Payment options | Yes | Yes | Yes | Yes | Yes |
Goals
What the design has to do
- Make finding the right sneaker effortless.
- Build confidence with rich photos and size guidance.
- Cut the steps in checkout.
- Keep buyers informed after they pay.
- Bring every sneaker brand into one app.
- 30%fewer abandoned checkouts
- 40%faster product discovery
These are the targets the design is built to hit, not measured results.
Structure
The shortest path to “Buy now”
We mapped the main purchase journey first, then built the app around it.
Guests can shop without signing up, size and colour sit on the product page, and checkout reuses saved details.
Wireframes
Layout before looks
Grey screens let us test the order of things, not the colours.
Size and price sit high on the product page, filters include UK, EU and US sizes, and checkout is three clear steps.
Final design
Bold photos, calm interface
The shoes do the talking. The interface stays black, white and quiet around them.
Luxe Lens finds a shoe from a photo, and the fit summary shows how other buyers rated a size before you pick yours.
Prototype
The whole journey, clickable
Discover a shoe, pick a size, check out and track it, all in one prototype.
Next case study
Idea → launch
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